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Eduard> Tamiya, HAS, etc how?


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If you want to understand how Eduard got so big so quick, look at what the primary business of each of the big manufacturers is:

Academy: Plastic Mold production
Tamiya: RC Cars
Hasegawa: Anime-related models (Gundam, etc)
Airfix: Model Trains (Hornby)
Eduard: Model Airplanes

Revell: RC planes (under Hobbico until 2018)

Revell of Germany: RC toys
Trumpeter/HobbyBoss: Plastic models

As is readily apparent, only 3 of the big names are doing plastic scale models as their primary business, and of those 3 only Eduard concentrates on airplanes. Not surprising that the company that puts most of its efforts into our area of interest has also experienced the most growth in that area. And remember, Trumpeter has also gone from a small player to a large part of the market over a slightly longer period.
 

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